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Three Page Elements for Instant Loads

Increase time on site & customer loyalty

Website performance is proven to impact how likely a customer is to explore, leave satisfied and even return.

24% less likely to abandon page loads when three elements pass

Highest conversion rates occur on pages with load times between 0-2s

70% of consumers admit page speed impacts their willingness to buy.

Three page elements


Largest Contentful Paint (LCP)

LCP is the time when the largest piece of content above the fold is fully loaded.

LCP is affected by:

  • Slow server response times
  • Render-blocking JavaScript and CSS
  • Long resource load times
  • Client-side rendering issues

LCP < 2.5s = fast

LCP < 4.0s = needs improvement

LCPs > 4.0s = slow


First Input Delay (FID)

FID measures the time from when a user first interacts with a page (clicks, taps, or presses a key) to the time when the browser is actually able to respond. 

FID is affected by:

  • Long tasks that block the main thread for 50 milliseconds or more
  • First-party script execution delaying interaction readiness
  • Heavy JavaScript execution time‍

FID < 100ms = fast

FID < 3.0s = needs improvement

FID > 3.0s = slow


Cumulative Layout Shift (CLS)

CLS measures how often users experience unexpected layout shifts.

CLS is affected by:

  • An image or video resizing itself
  • Ads resizing
  • Font that loads late and is displayed larger or smaller than intended

CLS < 0.1 = good

CLS < 0.25 = moderate

CLS > 0.25 = poor experience

Travel & retail win big with passing elements


+30.1% Organic traffic
+61.4% checkout initiations
+37.25% conversion rate

universal standard logo

-40% bounce rates
+100% pages/visit viewed
+200% time on site

Turnkey Logo

+300% YoY growth rate
✓ Real-time user insights

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Domains that pass all requirements have 37% more visibility in search than those who don’t.

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When a site passes each metric users are 24% less likely to abandon pages.

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