Edgio Logo

Three Page Elements for Instant Loads

Increase time on site & customer loyalty

Website performance is proven to impact how likely a customer is to explore, leave satisfied and even return.

24% less likely to abandon page loads when three elements pass

Highest conversion rates occur on pages with load times between 0-2s

70% of consumers admit page speed impacts their willingness to buy.

Three page elements

SPEED

Largest Contentful Paint (LCP)

LCP is the time when the largest piece of content above the fold is fully loaded.

LCP is affected by:

  • Slow server response times
  • Render-blocking JavaScript and CSS
  • Long resource load times
  • Client-side rendering issues

LCP < 2.5s = fast

LCP < 4.0s = needs improvement

LCPs > 4.0s = slow

RESPONSIVENESS

First Input Delay (FID)

FID measures the time from when a user first interacts with a page (clicks, taps, or presses a key) to the time when the browser is actually able to respond. 

FID is affected by:

  • Long tasks that block the main thread for 50 milliseconds or more
  • First-party script execution delaying interaction readiness
  • Heavy JavaScript execution time‍

FID < 100ms = fast

FID < 3.0s = needs improvement

FID > 3.0s = slow

STABILITY

Cumulative Layout Shift (CLS)

CLS measures how often users experience unexpected layout shifts.

CLS is affected by:

  • An image or video resizing itself
  • Ads resizing
  • Font that loads late and is displayed larger or smaller than intended

CLS < 0.1 = good

CLS < 0.25 = moderate

CLS > 0.25 = poor experience

Travel & retail win big with passing elements

Akira-logo

+30.1% Organic traffic
+61.4% checkout initiations
+37.25% conversion rate

universal standard logo

-40% bounce rates
+100% pages/visit viewed
+200% time on site

Turnkey Logo

+300% YoY growth rate
✓ Real-time user insights

0 %
MORE VISIBILITY IN SEARCH

Domains that pass all requirements have 37% more visibility in search than those who don’t.

0 %
LESS LIKELY TO ABANDON

When a site passes each metric users are 24% less likely to abandon pages.

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