During IBC 2023, a panel of industry experts discussed the challenges and opportunities in the world of live sports streaming titled: “Key Steps to Success in the Streaming of Sport.” The panel was moderated by Tim Mulligan, EVP and Research Director at MIDiA Research, and featured Vinayak Shrivastav, Founder & CEO of Magnifi, Eric Black, CTO/General Manager of Media at Edgio, and Rick Young, SVP, Global Products at LTN.
Here’s a brief summary of the key takeaways from their discussion:
- The Challenge of Relevance: Despite the streaming industry’s long history, streaming live sports is still relatively new. To stay competitive, sports rights holders must make their content relevant to younger demographics by tailoring it to the right platforms.
- Monetization Strategies: Effective monetization is crucial in the streaming industry. The panel explored strategies to help customers monetize sports content successfully.
- Streaming and Content Workflows: The future of sports production involves delivering high-quality content to various connected devices beyond traditional linear broadcasts. This presents new challenges that need to be addressed.
- Customization and Personalization: Customizing content at scale for niche audiences, regions, and platforms is essential. Leveraging technology and smart workflows can make this process more efficient.
- The Future of Sports Streaming: Looking ahead, the panel discussed the importance of continued customization, AI integration, and effective management of services and vendors in shaping the future of sports streaming.
The world of sports streaming is rapidly evolving, and industry experts are actively exploring strategies to meet the demands of modern viewers. The conversation emphasized the importance of staying relevant, monetizing content effectively, and harnessing the power of AI to provide a more personalized and engaging sports streaming experience.
To learn more from this insightful panel, watch the full discussion.